Brand Design & Art Direction

Brand Design & Art Direction

Brand Design & Art Direction

Treeline Collective


Brand Identity

Treeline collective blanket rolled up and strapped within a grey backpack

Insight

The Treeline Collective, founded by Caro Arcila, integrates a deep passion for the outdoors into products crafted for adventurous spirits. Our core mission, "Inspired by nature, made for adventure," guided our creative journey, rooted in the symbolism of the tree.

The creative and logo which feature tree rings, inspired a cohesive visual system adaptable for online platforms and 3D environments. We prioritise sustainability with biodegradable packaging and plantable papers, supporting Treeline's commitment to 1% for the Planet and indigenous communities.

Since relaunching Treeline Collective has opened up it’s first retail space in Squamish, and is expanding into outlets along the sea to sky corridor on the West coast of British Columbia and Vancouver.

Deliverables

Art direction

Brand guidelines

Print collateral

Visual identity

Web design

Industry

Consumer goods

Location

Canada

Insight

The Treeline Collective, founded by Caro Arcila, integrates a deep passion for the outdoors into products crafted for adventurous spirits. Our core mission, "Inspired by nature, made for adventure," guided our creative journey, rooted in the symbolism of the tree.

The creative and logo which feature tree rings, inspired a cohesive visual system adaptable for online platforms and 3D environments. We prioritise sustainability with biodegradable packaging and plantable papers, supporting Treeline's commitment to 1% for the Planet and indigenous communities.

Since relaunching Treeline Collective has opened up it’s first retail space in Squamish, and is expanding into outlets along the sea to sky corridor on the West coast of British Columbia and Vancouver.

Deliverables

Art direction

Brand guidelines

Print collateral

Visual identity

Web design

Industry

Consumer goods

Location

Canada

Treeline Collective


Brand Identity

Treeline collective blanket rolled up and strapped within a grey backpack

Insight

The Treeline Collective, founded by Caro Arcila, integrates a deep passion for the outdoors into products crafted for adventurous spirits. Our core mission, "Inspired by nature, made for adventure," guided our creative journey, rooted in the symbolism of the tree.

The creative and logo which feature tree rings, inspired a cohesive visual system adaptable for online platforms and 3D environments. We prioritise sustainability with biodegradable packaging and plantable papers, supporting Treeline's commitment to 1% for the Planet and indigenous communities.

Since relaunching Treeline Collective has opened up it’s first retail space in Squamish, and is expanding into outlets along the sea to sky corridor on the West coast of British Columbia and Vancouver.

Deliverables

Art direction

Brand guidelines

Print collateral

Visual identity

Web design

Industry

Consumer goods

Location

Canada

Insight

The Treeline Collective, founded by Caro Arcila, integrates a deep passion for the outdoors into products crafted for adventurous spirits. Our core mission, "Inspired by nature, made for adventure," guided our creative journey, rooted in the symbolism of the tree.

The creative and logo which feature tree rings, inspired a cohesive visual system adaptable for online platforms and 3D environments. We prioritise sustainability with biodegradable packaging and plantable papers, supporting Treeline's commitment to 1% for the Planet and indigenous communities.

Since relaunching Treeline Collective has opened up it’s first retail space in Squamish, and is expanding into outlets along the sea to sky corridor on the West coast of British Columbia and Vancouver.

Deliverables

Art direction

Brand guidelines

Print collateral

Visual identity

Web design

Industry

Consumer goods

Location

Canada

Ipad resting on a tree stump displaying the Treeline Collective's homepage
Ipad resting on a tree stump displaying the Treeline Collective's homepage
treeline logo gif
treeline logo gif
Hand holding a mobile phone with Treeline Collective's website displayed on the screen
Hand holding a mobile phone with Treeline Collective's website displayed on the screen
A gif of the Treeline Collective ecommerce website
A gif of the Treeline Collective ecommerce website
Gif of the brand guidlines
Gif of the brand guidlines
A green recyclable retail paper bag with Treeline Collective logo on the front and tree rings on the side panel. Hanging off a tree stump on a dark background
A green recyclable retail paper bag with Treeline Collective logo on the front and tree rings on the side panel. Hanging off a tree stump on a dark background

Contact

Whether you’re looking to start a new project, or just want to say hi, you’ve come to the right place. Start the conversation today.



1st Edition


©2024 Samuel Wallbank


1st Edition


©2024 Samuel Wallbank