Working with the Intrinsic team to develop the purpose 'Developing confidence through speech and language.' Speech and language is at the forefront of our messaging, a warm and friendly dialogue is at the core of the verbal identity.

At the heart of the brand we crafted a badge that Intrinsic proudly wears on our chests. The combination of the A and the I into a crest that spoke to our inner confidence. The badge is a flexible and dynamic asset, able to be expressed across the full brand experience from bag pins to website in a variety of forms.

The identity uses a bold and high contrast colour palette to deliver a punchy message to the students. We talk to the students and not at them. Encouraging and friendly.